Instant deliverability with no junk folders: Email is great and still has a place in your marketing, but there is no better way to get out quick, important information than push messages.Share events, deals and promotions instantly: I think this one kind of speaks for itself.They're also easy for users to consume and take action on. Super simple for you and your customers: Push messages are easy for you to create and send.Relevant messaging leads to increased loyalty, engagement and action. Relevant messaging: The right push messaging platform will allow you to segment your customers so you can send the right message at the right time to users who are interested.Drive app usage: Consistent push messaging will help drive activity within your app and keep users engaged in your app experience.Increased customer engagement: Push messaging gives you a way to reach customers quickly and easily, allowing them to take action and engage with your business.Here's what I would consider to be the top benefits of push messaging: The power of push messages is vast and only limited by your creativity. You will have a complete set of customer service, customer loyalty and engagement tools in a mobile app that are simply not available with text message marketing. Additional Functionality: In order to utilize push messaging you've got to have a mobile app, but push messaging is only a small part of the benefits you can realize by creating your own app.
For example, a user drives by your bar and gets a reminder about the happy hour specials you are running today. What does this mean? You can have push messages triggered/sent based on a users location.
These same requirements do not pertain to push messaging, making it a much easier communication channel to manage. For more detailed information you might want to check out this GUIDE. It is critical to ensure your text message marketing is in compliance. Regulation: Text message marketing is highly regulated and falls under federal regulation.You can typically send as many push messages as you want without incurring more fees. With most app providers (like Rialto Mobile) push messaging is included with the app at no additional cost. Cost: Typically text message marketing plans are priced on a per message basis, so the larger your list the higher the cost.